Consumers Index To Product Evaluations And Information Sources

Consumers Index To Product Evaluations And Information Sources Book PDF
✏Book Title : Consumers Index to Product Evaluations and Information Sources
✏Author :
✏Publisher :
✏Release Date : 2003
✏Pages :
✏ISBN : STANFORD:36105025449567
✏Available Language : English, Spanish, And French

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✏Consumers Index to Product Evaluations and Information Sources Book Summary :

Consumers Index To Product Evaluations Information Sources Book PDF
✏Book Title : Consumers Index to Product Evaluations Information Sources
✏Author : Pierian Press
✏Publisher :
✏Release Date : 1996-03
✏Pages : 644
✏ISBN : 0876503202
✏Available Language : English, Spanish, And French

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✏Consumers Index to Product Evaluations Information Sources Book Summary :

Consumers Index To Product Evaluations And Information Sources 1994 Annual Book PDF
✏Book Title : Consumers Index to Product Evaluations and Information Sources 1994 Annual
✏Author : Pierian Press
✏Publisher :
✏Release Date : 1995-03
✏Pages : 680
✏ISBN : 0876503148
✏Available Language : English, Spanish, And French

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✏Consumers Index to Product Evaluations and Information Sources 1994 Annual Book Summary :

Choice Book PDF
✏Book Title : Choice
✏Author :
✏Publisher :
✏Release Date : 1990
✏Pages :
✏ISBN : UCSC:32106009197002
✏Available Language : English, Spanish, And French

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✏Choice Book Summary :

A Guide To Instructional Resources For Consumers Education Book PDF
✏Book Title : A Guide to Instructional Resources for Consumers Education
✏Author : William L. Johnston
✏Publisher :
✏Release Date : 1978
✏Pages : 58
✏ISBN : UIUC:30112104076788
✏Available Language : English, Spanish, And French

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✏A Guide to Instructional Resources for Consumers Education Book Summary :

Social Science Reference Sources Book PDF
✏Book Title : Social Science Reference Sources
✏Author : Tze-chung Li
✏Publisher : Greenwood Publishing Group
✏Release Date : 2000
✏Pages : 495
✏ISBN : 0313304831
✏Available Language : English, Spanish, And French

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✏Social Science Reference Sources Book Summary : Now in its third edition, this essential guide to basic reference sources in the social sciences provides evaluative entries for approximately 1,600 works in anthropology, business, economics, education, geography, history, law, political science, psychology, and sociology. The first part of the book includes chapters on general sources, while the second contains chapters on reference works in particular disciplines. Most titles published before 1980, which appear in the second edition, have been dropped, while a large number of electronic sources, including more than 200 web sites, have been added. In recognition of the proliferation of electronic information resources, the volume provides brief descriptions of the features and search methods of several online vendors.

American Education Book PDF
✏Book Title : American Education
✏Author :
✏Publisher :
✏Release Date : 1977
✏Pages :
✏ISBN : STANFORD:36105006548403
✏Available Language : English, Spanish, And French

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✏American Education Book Summary :

📒Marketing ✍ Charles W. Lamb

Marketing Book PDF
✏Book Title : Marketing
✏Author : Charles W. Lamb
✏Publisher : Cengage Learning
✏Release Date : 2012-01-01
✏Pages : 912
✏ISBN : 9781133708582
✏Available Language : English, Spanish, And French

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✏Marketing Book Summary : Engaging and thorough, MARKETING, 12th Edition shows students how marketing principles affect their day-to-day lives, as well as their significant influence on business decisions. Core topics include the social marketing phenomenon, entrepreneurship, C.R.M., global perspectives, and ethics, as well as in-depth discussions on key tools of the trade, such as metrics and the marketing plan. Intriguing coverage of newsworthy events clarifies the readings for students and gets them thinking about their own decisions in the consumer marketplace. Loaded with helpful learning features like detailed appendices, cases, vignettes, boxed features, and videos, MARKETING, 12th Edition gives students countless opportunities to develop and apply critical thinking skills while acquiring the marketing knowledge essential in the business world. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Evaluation Theory Models And Applications Book PDF
✏Book Title : Evaluation Theory Models and Applications
✏Author : Daniel L. Stufflebeam
✏Publisher : John Wiley & Sons
✏Release Date : 2014-09-26
✏Pages : 800
✏ISBN : 9781118870228
✏Available Language : English, Spanish, And French

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✏Evaluation Theory Models and Applications Book Summary : The golden standard evaluation reference text Now in its second edition, Evaluation Theory, Models, and Applications is the vital text on evaluation models, perfect for classroom use as a textbook, and as a professional evaluation reference. The book begins with an overview of the evaluation field and program evaluation standards, and proceeds to cover the most widely used evaluation approaches. With new evaluation designs and the inclusion of the latest literature from the field, this Second Edition is an essential update for professionals and students who want to stay current. Understanding and choosing evaluation approaches is critical to many professions, and Evaluation Theory, Models, and Applications, Second Edition is the benchmark evaluation guide. Authors Daniel L. Stufflebeam and Chris L. S. Coryn, widely considered experts in the evaluation field, introduce and describe 23 program evaluation approaches, including, new to this edition, transformative evaluation, participatory evaluation, consumer feedback, and meta-analysis. Evaluation Theory, Models, and Applications, Second Edition facilitates the process of planning, conducting, and assessing program evaluations. The highlighted evaluation approaches include: Experimental and quasi-experimental design evaluations Daniel L. Stufflebeam's CIPP Model Michael Scriven's Consumer-Oriented Evaluation Michael Patton's Utilization-Focused Evaluation Robert Stake's Responsive/Stakeholder-Centered Evaluation Case Study Evaluation Key readings listed at the end of each chapter direct readers to the most important references for each topic. Learning objectives, review questions, student exercises, and instructor support materials complete the collection of tools. Choosing from evaluation approaches can be an overwhelming process, but Evaluation Theory, Models, and Applications, Second Edition updates the core evaluation concepts with the latest research, making this complex field accessible in just one book.

📒The Analytical Writer ✍ Adrienne Robins

The Analytical Writer Book PDF
✏Book Title : The Analytical Writer
✏Author : Adrienne Robins
✏Publisher : Rowman & Littlefield
✏Release Date : 1995-09
✏Pages : 574
✏ISBN : 0939693356
✏Available Language : English, Spanish, And French

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✏The Analytical Writer Book Summary : In The Analytical Writing Adrienne Robins explains college writing as a process of discovery, as a series of strategies that any college student can learn to apply. All strategies explained in this text are based on sound theories of teaching writing and on the patterns of successful writers. Writing and thinking should not be separated, and presenting only the steps without the accompanying explanation of how they influence thinking would be of little more help than having no method at all. By using this text the students will see as they plan, draft, and revise how their writing helps clarify their thoughts. This clearly written and engaging textbook is illustrated by real examples of student writing and appropriate cartoons. The second edition was revised and updated based on the large-scale evaluation of the first edition completed by professors and students. The new edition reflects four essential values: recognizing the diversity of writing processes, the necessity of peer and teacher interaction with the writer on drafts, the integration of writing and reading, and the appropriate uses of technology. Specific features of this second edition include: -new writing samples -electronic citation formats -updated library use chapter with technological guidance -concise paragraph chapter -revised introduction and conclusion chapter -rhetorical as well as grammatical explanations for punctuation usage -new cartoons -exercises drawn from students' papers -a condensed chapter on research papers -and an expanded, and clearer, chapter on special assignments and other writing tasks A Collegiate Press book

Global Atmospheric Change And Public Health Book PDF
✏Book Title : Global Atmospheric Change and Public Health
✏Author : James C. White
✏Publisher : Springer Science & Business Media
✏Release Date : 2012-12-06
✏Pages : 266
✏ISBN : 9789400904439
✏Available Language : English, Spanish, And French

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✏Global Atmospheric Change and Public Health Book Summary : The world is just beginning to face up to the problems which will be brought about by global climate change. Most people equate climate change with rising temperatures, disturbed weather patterns, agricultural crises, and sea level rises; yet potential health effects may be the most significant factors in the whole developing picture. Man's effect on climate accelerates as population increases. Population increases strain infrastructures and strained infrastructures lead to stresses on society. We already are experiencing higher ultraviolet B radiation through our depleted ozone layer and can expect more cancers, more cataracts, and diminishing immunity. Expected changing weather and storm patterns may result in disturbed and diminished agricultural production with malnutrition and famine on a grandiose scale; diseases would migrate and the number of displaced persons would increase greatly. This book consists of papers presented at a meeting on Global Atmospheric Change and Public Health, held in Washington, D.C., in December 1989. It was sponsored by the Air Resources Information Clearinghouse (ARIC), a project of the Center for En vironmental Information, Inc. (CEI), a nonprofit organization in Rochester, New York, and co-sponsored by thirty-two U.S., Canadian and international organizations and agencies. The conference was the first to bring together in a public forum the health, scien tific, policy and information communities to address the issues. The book examines potential public health and health-related impacts on society, communicable diseases, cancer and cataract, immunity, heat effects, respiratory problems and human nutrition.

Israel Report On The Observance Of Standards And Codes Book PDF
✏Book Title : Israel Report on the Observance of Standards and Codes
✏Author :
✏Publisher : International Monetary Fund
✏Release Date : 2003
✏Pages : 10
✏ISBN :
✏Available Language : English, Spanish, And French

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✏Israel Report on the Observance of Standards and Codes Book Summary :

📒Foreign Influence On Software ✍ James Andrew Lewis

Foreign Influence On Software Book PDF
✏Book Title : Foreign Influence on Software
✏Author : James Andrew Lewis
✏Publisher : CSIS
✏Release Date : 2007
✏Pages : 36
✏ISBN : 0892064978
✏Available Language : English, Spanish, And French

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✏Foreign Influence on Software Book Summary :

Handbook Of Seafood Quality Safety And Health Applications Book PDF
✏Book Title : Handbook of Seafood Quality Safety and Health Applications
✏Author : Cesarettin Alasalvar
✏Publisher : John Wiley & Sons
✏Release Date : 2011-06-15
✏Pages : 576
✏ISBN : 1444347764
✏Available Language : English, Spanish, And French

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✏Handbook of Seafood Quality Safety and Health Applications Book Summary : The global market for seafood products continues to increase year by year. Food safety considerations are as crucial as ever in this sector, and higher standards of quality are demanded even as products are shipped greater distances around the world. The current global focus on the connection between diet and health drives growth in the industry and offers commercial opportunities on a number of fronts. There is great interest in the beneficial effects of marine functional compounds such as omega-3 polyunsaturated fatty acids. Seafoods are well-known as low calorie foods, and research continues into the nutritional effects on, for example, obesity and heart disease. In addition, by-products of marine food processing can be used in nutraceutical applications. This book is a resource for those interested in the latest advances in the science and technology of seafood quality and safety as well as new developments in the nutritional effects and applications of marine foods. It includes chapters on the practical evaluation of seafood quality; novel approaches in preservation techniques; flavour chemistry and analysis; textural quality and measurement; packaging; the control of food-borne pathogens and seafood toxins. New research on the health-related aspects of marine food intake are covered, as well as the use of seafoods as sources of bioactives and nutraceuticals. The book is directed at scientists and technologists in academia, government laboratories and the seafood industries, including quality managers, processors and sensory scientists.

Consumer S Index To Product Evaluations And Information Sources Book PDF
✏Book Title : Consumer s Index to Product Evaluations and Information Sources
✏Author : C. Edward Wall
✏Publisher :
✏Release Date : 1998-07
✏Pages :
✏ISBN : 0876503490
✏Available Language : English, Spanish, And French

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✏Consumer s Index to Product Evaluations and Information Sources Book Summary :

📒Secondary Research ✍ David W. Stewart

Secondary Research Book PDF
✏Book Title : Secondary Research
✏Author : David W. Stewart
✏Publisher : SAGE
✏Release Date : 1993
✏Pages : 158
✏ISBN : 0803950373
✏Available Language : English, Spanish, And French

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✏Secondary Research Book Summary : Popular in its first edition as a guide for readers to finding secondary sources, obtaining the sources, and evaluating and integrating the information from various sources to answer specific research questions, Secondary Research has been revised to give the latest information on computer-based storage and retrieval systems. The second edition features expanded coverage of computer-based information, including a new chapter on CD-ROM products and updated coverage of on-line information search services. In addition, the book includes how to do secondary analysis, information on specific sources such as commercial and government sources and examples of information searches.

📒Long Term Economic Growth ✍ United States. Bureau of the Census

Long Term Economic Growth Book PDF
✏Book Title : Long Term Economic Growth
✏Author : United States. Bureau of the Census
✏Publisher :
✏Release Date : 1966
✏Pages :
✏ISBN : CORNELL:31924071832525
✏Available Language : English, Spanish, And French

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✏Long Term Economic Growth Book Summary :

Consumers Index To Product Evaluations And Information Sources Book PDF
✏Book Title : Consumers Index to Product Evaluations and Information Sources
✏Author :
✏Publisher :
✏Release Date : 1991
✏Pages :
✏ISBN : OCLC:25969938
✏Available Language : English, Spanish, And French

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✏Consumers Index to Product Evaluations and Information Sources Book Summary :

📒Cultural Psychology ✍ Durairaj Maheswaran

Cultural Psychology Book PDF
✏Book Title : Cultural Psychology
✏Author : Durairaj Maheswaran
✏Publisher : Psychology Press
✏Release Date : 2014-10-13
✏Pages : 72
✏ISBN : 9781135065256
✏Available Language : English, Spanish, And French

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✏Cultural Psychology Book Summary : First published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.

Consumer S Index To Product Evaluations And Information Sources Book PDF
✏Book Title : Consumer s Index to Product Evaluations and Information Sources
✏Author : Pierian Press
✏Publisher :
✏Release Date : 1980-06-01
✏Pages :
✏ISBN : 0876501269
✏Available Language : English, Spanish, And French

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✏Consumer s Index to Product Evaluations and Information Sources Book Summary :

Economic Systems Analysis And Assessment Book PDF
✏Book Title : Economic Systems Analysis and Assessment
✏Author : Andrew P. Sage
✏Publisher : John Wiley & Sons
✏Release Date : 2011-04-12
✏Pages : 500
✏ISBN : 1118015487
✏Available Language : English, Spanish, And French

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✏Economic Systems Analysis and Assessment Book Summary : An Authoritative Introduction to a Major Subject in Systems Engineering and Management This important volume fills the need for a textbook on the fundamentals of economic systems analysis and assessment, illustrating their vital role in systems engineering and systems management. Providing extensive coverage on key topics, it assumes no prior background in mathematics or economics in order to comprehend the material. The book is comprised of five major parts: Microeconomics: a concise overview that covers production and the theory of the firm; theory of the consumer; market equilibria and market imperfections; and normative or welfare economics, including imperfect competition effects and consumer and producer surplus Program Management Economics: discusses economic valuation of programs and projects, including investment rates of return; cost-benefit and cost-effectiveness analysis; earned value management; cost structures and estimation of program costs and schedules; strategic and tactical pricing issues; and capital investment and options Cost Estimation: reviews cost-estimation technologies involving precedented and unprecedented development, commercial-off-the-shelf (COTS) software, software reuse, application generators, and fourth-generation languages Strategic Investments in an Uncertain World: addresses alternative methods for valuation of firms including Stern Stewart's EVA, Holt's CFROI, and various competing methodologies Contemporary Perspectives: covers ongoing extensions to theory and practice that enable satisfactory treatment of the increasing returns to scale, network effects, and path-dependent issues generally associated with contemporary ultra-large-scale telecommunications and information networks Also discussed in this comprehensive text are normative or welfare economics and behavioral economics; COCOMO I and II and COSYSMO as examples of a cost model; and options-based valuation models and valuation of information technology intensive enterprises. Economic Systems Analysis and Assessment serves as an ideal textbook for senior undergraduate and first-year graduate courses in economic systems analysis and assessment, as well as a valuable reference for engineers and managers involved with information technology intensive systems, professional economists, cost analysts, investment evaluators, and systems engineers.

21st Century Economics A Reference Handbook Book PDF
✏Book Title : 21st Century Economics A Reference Handbook
✏Author : Rhona C. Free
✏Publisher : SAGE
✏Release Date : 2010-05-14
✏Pages : 1000
✏ISBN : 9781412961424
✏Available Language : English, Spanish, And French

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✏21st Century Economics A Reference Handbook Book Summary : Interest in economics is at an all-time high. Among the challenges facing the nation is an economy with rapidly rising unemployment, failures of major businesses and industries, and continued dependence on oil with its wildly fluctuating price. Americans are debating the proper role of the government in company bailouts, the effectiveness of tax cuts versus increased government spending to stimulate the economy, and potential effects of deflation. Economists have dealt with such questions for generations, but they have taken on new meaning and significance. Tackling these questions and encompassing analysis of traditional economic theory and topics as well as those that economists have only more recently addressed, 21st Century Economics: A Reference Handbook is intended to meet the needs of several types of readers. Undergraduate students preparing for exams will find summaries of theory and models in key areas of micro and macroeconomics. Readers interested in learning about economic analysis of an issue as well students embarking on research projects will find introductions to relevant theory and empirical evidence. And economists seeking to learn about extensions of analysis into new areas or about new approaches will benefit from chapters that introduce cutting-edge topics. To make the book accessible to undergraduate students, models have been presented only in graphical format (minimal calculus) and empirical evidence has been summarized in ways that do not require much background in statistics or econometrics. It is thereby hoped that chapters will provide both crucial information and inspiration in a non-threatening, highly readable format.

The Complementary And Alternative Medicine Information Source Book Book PDF
✏Book Title : The Complementary and Alternative Medicine Information Source Book
✏Author : Alan M. Rees
✏Publisher : ABC-CLIO
✏Release Date : 2001-01-01
✏Pages : 229
✏ISBN : 9781573563888
✏Available Language : English, Spanish, And French

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✏The Complementary and Alternative Medicine Information Source Book Book Summary : Noted health information expert Alan Rees organizes the best of complementary and alternative medicine (CAM) information resources in this new guide for librarians and patients. The book is divided into twelve sections beginning with an overview of CAM terminology, safety concerns, ongoing research and education, and the movement towards integrative medicine. "Best of" lists of books, magazines, newsletters, CD-ROMs, and professional publications are augmented with contact information for several hundred CAM associations and professional groups, an extensive section on the Internet as a source of CAM-related information, and reviews of 355 popular books on CAM.

📒Arab Republic Of Egypt ✍ International Monetary Fund

Arab Republic Of Egypt Book PDF
✏Book Title : Arab Republic of Egypt
✏Author : International Monetary Fund
✏Publisher : International Monetary Fund
✏Release Date : 2005-07-21
✏Pages : 162
✏ISBN : 9781451879575
✏Available Language : English, Spanish, And French

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✏Arab Republic of Egypt Book Summary : This Report on the Observance of Standards and Codes (ROSC) data module provides an assessment of Egypt’s macroeconomic statistics against the Special Data Dissemination Standard (SDDS) complemented by an assessment of data quality based on the IMF’s Data Quality Assessment Framework (DQAF, July 2001). The assessment reveals that against the background of economic liberalization, the Egyptian authorities have made important efforts to improve the statistics needed for developing and monitoring economic policies. There is a general awareness of the need for good quality data for these purposes.

Consumer Behavior Organizational Development And Electronic Commerce Emerging Issues For Advancing Modern Socioeconomies Book PDF
✏Book Title : Consumer Behavior Organizational Development and Electronic Commerce Emerging Issues for Advancing Modern Socioeconomies
✏Author : Khosrow-Pour, D.B.A., Mehdi
✏Publisher : IGI Global
✏Release Date : 2008-12-31
✏Pages : 411
✏ISBN : 9781605661278
✏Available Language : English, Spanish, And French

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✏Consumer Behavior Organizational Development and Electronic Commerce Emerging Issues for Advancing Modern Socioeconomies Book Summary : "This book offers readers a one-stop resource for contemporary issues, developments, and influences in e-commerce"--Provided by publisher.

Handbook Of Multimodal And Spoken Dialogue Systems Book PDF
✏Book Title : Handbook of Multimodal and Spoken Dialogue Systems
✏Author : Dafydd Gibbon
✏Publisher : Springer Science & Business Media
✏Release Date : 2000-08-31
✏Pages : 519
✏ISBN : 0792379047
✏Available Language : English, Spanish, And French

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✏Handbook of Multimodal and Spoken Dialogue Systems Book Summary : Dictation systems, read-aloud software for the blind, speech control of machinery, geographical information systems with speech input and output, and educational software with `talking head' artificial tutorial agents are already on the market. The field is expanding rapidly, and new methods and applications emerge almost daily. But good sources of systematic information have not kept pace with the body of information needed for development and evaluation of these systems. Much of this information is widely scattered through speech and acoustic engineering, linguistics, phonetics, and experimental psychology. The Handbook of Multimodal and Spoken Dialogue Systems presents current and developing best practice in resource creation for speech input/output software and hardware. This volume brings experts in these fields together to give detailed `how to' information and recommendations on planning spoken dialogue systems, designing and evaluating audiovisual and multimodal systems, and evaluating consumer off-the-shelf products. In addition to standard terminology in the field, the following topics are covered in depth: How to collect high quality data for designing, training, and evaluating multimodal and speech dialogue systems; How to evaluate real-life computer systems with speech input and output; How to describe and model human-computer dialogue precisely and in depth. Also included: The first systematic medium-scale compendium of terminology with definitions. This handbook has been especially designed for the needs of development engineers, decision-makers, researchers, and advanced level students in the fields of speech technology, multimodal interfaces, multimedia, computational linguistics, and phonetics.

Reevaluation Of The 1972 73 U S Consumer Expenditure Survey Book PDF
✏Book Title : Reevaluation of the 1972 73 U S Consumer Expenditure Survey
✏Author : Robert B. Pearl
✏Publisher :
✏Release Date : 1979
✏Pages : 50
✏ISBN : IND:32000013394483
✏Available Language : English, Spanish, And French

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✏Reevaluation of the 1972 73 U S Consumer Expenditure Survey Book Summary :

Improving Seafood Products For The Consumer Book PDF
✏Book Title : Improving Seafood Products for the Consumer
✏Author : Torger Børresen
✏Publisher : Elsevier
✏Release Date : 2008-05-09
✏Pages : 612
✏ISBN : 9781845694586
✏Available Language : English, Spanish, And French

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✏Improving Seafood Products for the Consumer Book Summary : It is widely accepted that increased consumption of seafood is important in dealing with growing health problems such as cardiovascular disease. Based on a major EU Integrated Research Project, SEAFOODplus, this important book reviews the range of research into consumer attitudes towards seafood and the key issues in improving the safety, nutritional and sensory quality of seafood products to meet consumer expectations. After an introductory chapter the book is divided into six parts. The first part of the book reviews consumer attitudes to seafood, including regional differences, the impact of eating quality on product preferences, consumer information needs and attitudes to processed seafood products. Part two discusses research on the important health benefits of seafood consumption in such areas as gastrointestinal health, heart disease and the health of children and young adults. In Part three, the book reviews key seafood safety issues and how they can be managed, from virus contamination and pathogens to histamine and biogenic amines. The following two parts then discuss the range of technologies designed both to optimise the sensory and health benefits of seafood and ensure animal welfare in aquaculture operations. The final part of the book reviews traceability issues. Improving seafood products for the consumer is a valuable reference for the seafood processing industry, and all those concerned with improving the consumption of seafood products. Reviews the range of research into consumer attitudes towards seafood Discusses key issues in improving the safety, nutritional and sensory quality of seafood products Examines the range of technologies available to improve the quality and ensure animal welfare

Consumers Index To Product Evaluations And Information Sources Annual 1992 Book PDF
✏Book Title : Consumers Index to Product Evaluations and Information Sources Annual 1992
✏Author : C. Edward Wall
✏Publisher :
✏Release Date : 1993-05-01
✏Pages : 717
✏ISBN : 0876502869
✏Available Language : English, Spanish, And French

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✏Consumers Index to Product Evaluations and Information Sources Annual 1992 Book Summary :

Digital Marketing And Consumer Engagement Concepts Methodologies Tools And Applications Book PDF
✏Book Title : Digital Marketing and Consumer Engagement Concepts Methodologies Tools and Applications
✏Author : Management Association, Information Resources
✏Publisher : IGI Global
✏Release Date : 2018-01-05
✏Pages : 1723
✏ISBN : 9781522551881
✏Available Language : English, Spanish, And French

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✏Digital Marketing and Consumer Engagement Concepts Methodologies Tools and Applications Book Summary : Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.